BYBORRE WEBSITE
Strategy / Design
BYBORRE’s website got a full refresh to capture the brand’s evolution and prepare for future growth. The process involved redefining the website’s role in the user journey, aligning its technical infrastructure with the business strategy, and sharpening the messaging to better reflect BYBORRE’s proposition.
From one-time visit to dynamic touchpoint
Previously a static introduction to the brand, the new website supports a continuous relationship with visitors and plays a more strategic role across the full journey through deeper integration with BYBORRE’s marketing stack.
New product experience and revenue stream
The introduction of a textile configurator and shop transformed the website into an interactive experience, enabling users to customize and purchase textiles directly.
Scalability, flexibility, and control
Moving to in-house development and a headless CMS setup made strategic design and feature iterations faster, more cost-efficient, and better aligned with evolving business needs.
(collaborators) Luisina Salce, Berci Varga
