THE ELEPHANT IN THE ROOM, MILAN DESIGN WEEK
Brand Direction / Visual Design / Narrative
Held at the historic Castello Sforzesco, ‘The Elephant In The Room’ at Milan Design Week 2023 explored the complexities and untold stories of the textile industry. The exhibition showcased the various steps involved in the textile design– and production process while presenting BYBORRE’s vision for positive change.
As the driving force behind the exhibition’s narrative and experience, I led the development of all storytelling elements and visual identity, ensuring the final outcome remained true to BYBORRE’s brand and objectives. I guided external designers and agencies through briefs, while also taking a hands-on approach to co-create key design elements.
This exhibition was pivotal as BYBORRE expands into sectors like interior and architecture, reinforcing BYBORRE’s role as a leader in textile innovation and responsible creation.
Vitra, Apple, Kartell, BMW, Hyundai
Key brands that visited the showcase, expanding BYBORRE’s reach into new markets.
Dezeen, Highsnobiety, Techunter
Earned media coverage from prominent design and culture outlets, further amplifiying brand visibility.
Designers, suppliers, partners
By centering supply chain collaborators, the showcase reinforced BYBORRE’s community-driven brand and its role as a thought leader.
(collaborators) Borre Akkersdijk, Cloé Lankhorst, Adian Buys, Marta Pinto, Anisha Sharma, Staszek Lyson, Nicole Bakker, BYBORRE® Knit Lab, Esmée Van Den Boom, La Bolleur, ...,staat, THE NEW STIJL, Tomek Dersu Aaron Whitfield
