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SURVIVAL OF THE FINEST


As iNDiViDUALS Generation 25 we aimed to be part of a revolution by actively sharing our knowledge instead of protecting it. As part of a new and sustainable approach, we put the accent on research and process instead of the final result – doing away with the usual runway collection iNDiViDUALS has done for the past 24 Generations, by presenting our project in an audiovisual, immersive exhibition.

Survival of the Finest represents a way of working with and not against each other, using each others skill-set to learn and evolve. We want to bring the open-source movement to fashion and in doing so create a blueprint for the industry. Why hide when you can show off?

The immersive exhibition is about asking questions and challenging current working methods. There are no answers to the problems the fashion industry faces, but we do have the possibility of exploring different alternatives and possibilities. What happens when all communication with suppliers is done digitally? How do you create a brand without products? How do you design for recycling? We chose to spread awareness about the challenges our industry faces and work towards a more sustainable, open-source like industry.

REINVENTING THE CATWALK to reflect Generation 25’s vision: ‘process’ over ‘product’

The creative process of designers in the fashion industry is often hectic and unstructured, therefore it’s held back by the fashion industry’s extremely fast production turnaround. By presenting the designs as interim results rather than final products, the show begged the questions: What is the true cost of creativity? Just how important is a finished garment in the fashion industry? How can we explore alternative design methods?

REINVENTING THE LOOKBOOK by telling a story about different design methods.

The lookbook showed the unfinished garments alongside its 3D sketches in a shoot that combined still and moving imagery - proposing a future in which traditional (physical) and new (virtual) design methods can possibly work together.







 Photos by Giusy de Ceglia & Carly Wollaert





project
management


Marcelle Novelli


event production


Eva Trum
Robin Siewe


graphic design


Bao-Loc Truong


visual identity


Lola Vogels


lookbook
photography


Patrick Kenawy 


digital branding


Nilofar Attahi


interaction design


Daan Rongen
Tevin Stuurland


3D


Glenn Wustlich


product branding


Gijs Veening


corporate
responsibility


Tesa Pavic
Sahar El-Samawy


PR


Isabelle Renzenbrink
Maartje Claes


merchandise


Liz Israël


PR


Isabelle Renzenbrink
Maartje Claes


factory
experiment


Femke Castermans
Fiona Matsumoto
Maud van der Meij
Naniko Gmiadaschvili


finance


Emilija Bertasiute


fabric sourcing

Gintare Barkute


sales


Luna Nillesen


company
management


Beau Bartels


design


Viyanti Cheong
Kim van den Brule
Safiera Liao
Eepril van ‘t Veen
Luisa Blechschmidt
Songul Karacaer
Sara Lohiniva
Asher Coady
Neza Praprotnik


lights


JUR


models


Aida Meijer
Anna Shoul
Lis Rutten
Anke Hofstra
Valerie Weibolt
Esmee de Groot


muah


Elvira Iris
















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