Everything in the world is adapting to digitalisation, and so does fashion. By sending out 3D garment sketches (instead of the traditional 2D tech packs) to several production factories, we questioned whether the industry is up to speed with digital developments, as they can lead to shorter lead times in garment production and also offer a more sustainable way of working.

Inspired by Bandersnatch*, we created an interactive film that allowed the exhibition visitors - through an iPad - to pick between a series of choices as they went along, giving them insights on how the digital communication between the brand and the different factories unfolded.

*A Black Mirror film released on Netflix in 2018