Concept / 2020                       

Graduation Project

IKEA Garderob


What if IKEA could reimagine people’s wardrobes? For my graduation project, I tried to answer that question by analyzing IKEA’s democratic design approach and the power of mass production to create a circular collection. ︎
 


 
— Concept Development
— Art Direction
— Graphic Design


Brand / 2018 - 2020                       

SOAP!

SOAP!

“Always fresh” 


Temporary streetwear brand that challenges the stereotypes and perceptions surrounding masculinity. Initiated by me and Lola during our studies at the Amsterdam Fashion Institute. ︎ 





— Brand Strategy
— Art Direction
— Creative Production
— Social Media
 



Campaign / 2018                       

iNDiViDUALS

The Fake Fashion Party


Re-launching Amsterdam based brand iNDiViDUALS as a blueprint for sustainable fashion by staging a fake event. By generating online hype, we proved that a fashion party doesn’t need to take place in order to showcase a product. ︎




— Brand/Project Management


Immersive Exhibition / 2019                       

iNDiViDUALS

Survival of the Finest


Doing aways with iNDiViDUALS’ usual runway collection and putting the accent on process and research. Experiments showcasing different steps within the process of creating a brand and garments were presented in an audiovisual, immersive exhibition. The goal was to spread awareness about the challenges the fashion industry faces and work towards a more sustainable, open-source like industry.    ︎




— Brand/Project Management
— Concept Development


Campaign / 2020                       

Graduation Project

IKEA Garderob:
Step Into Your Comfort Zone


Fictive campaign for IKEA GARDEROB. ‘Stepping into your comfort zone’ celebrates GARDEROB’s DNA: designed for comfort and designed for everyone. ︎




— Art Direction  
— Cinematography
— Post production