Concept / 2020                       

Graduation Project

IKEA GARDEROB


What if IKEA could reimagine people’s wardrobes? For my graduation project, I tried to answer that question by analyzing IKEA’s democratic design approach and the power of mass production to create a circular collection. ︎



 
— Concept Development
— Art Direction
— Graphic Design


Campaign / 2018                       

iNDiViDUALS

The Fake Fashion Party


Re-launching Amsterdam based brand iNDiViDUALS as a blueprint for sustainable fashion by staging a fake event. By generating online hype, we proved that a fashion party doesn’t need to take place in order to showcase a product. ︎




— Brand/Project Management


Campaign / 2020                       

Graduation Project

IKEA GARDEROB:
Step Into Your Comfort Zone


Fictive campaign for IKEA GARDEROB. ‘Stepping into your comfort zone’ celebrates GARDEROB’s DNA: designed for comfort and designed for everyone. ︎




— Art Direction  
— Cinematography
— Post production


Immersive Exhibition / 2019                       

iNDiViDUALS

Survival of the Finest


Doing aways with iNDiViDUALS’ usual runway collection and putting the accent on process and research. Experiments showcasing different steps within the process of creating a brand and garments were presented in an audiovisual, immersive exhibition. The goal was to spread awareness about the challenges the fashion industry faces and work towards a more sustainable, open-source like industry.    ︎




— Brand/Project Management
— Concept Development


Visual Identity / 2020                       

HTNK Fashion Recruitment & Consultancy

HTNK Office Views


Visual identity for HTNK — the ‘back office’ of the fashion/denim industry in the Netherlands and beyond. The team was captured in their office, reminding us that working in fashion is (not) always glamorous. ︎




— Art Direction  
— Photography