Lichting is an annual show at Amsterdam Fashion Week featuring the best fashion academy graduates in the Netherlands. Lichting, a concept by HTNK, was founded to bridge the gap between the academies and students on the one side and the talent-hungry industry on the other. From 2016 to 2019, I designed Lichting’s online content and managed its social channels. As research and experimentation are key to the design process, I covered the designers’ journey from talent coaching to concept pitching and the actual show. The intimate approach reflects the designers’ personal connection with their work and tells their story to the industry. No detail goes unnoticed, no question remains unanswered.