Concept

Responding to our endless search for authenticity in an era marked by the abundace of choices, GARDEROB reimagines the wardrobe by simply decluttering it to 8 essentials, coming as a pack instead of individual pieces. With GARDEROB, Ikea explores the idea of doing more with less, by providing for the basic needs in everyday dressing. GARDEROB questions the idea of authenticity and asks the wearer: What makes the garment you?