HTNK




VISUAL IDENTITY
HTNK Fashion Recruitment & Consultancy


















































If you work in the Dutch fashion scene, you surely know Mariette Hoitink - founding mother of  HTNK Fashion Recruitment & Consultancy. Together with her team of fashion experts from various disciplines (design, branding, production, etc.) she operates what you can call the ‘back office’ of the fashion/denim industry in the Netherlands - and beyond: from nurturing recently graduated design talent, to building professional teams for fashion brands, to boosting innovation and sustainability in denim. To finish off their new website, I got to capture the HTNK identity  through a photo series; shot in the HTNK office, with the (sometimes anonymous) HTNK faces, the result reminds us that working in fashion is (not) always glamorous.