01
BYBORRE®
WEBSITE
Project Owner
User Journey
Visual Identity
Design System
(2024)
BYBORRE’s website got a full refresh to capture the brand’s evolution and prepare for future growth. The process involved redefining the website’s role in the user journey, aligning its technical infrastructure with the business strategy, and sharpening the messaging to better reflect BYBORRE’s proposition.
WINS
From one-time
visit to dynamic
touchpoint
Previously a static introduction to the brand, the new website supports a continuous relationship with visitors and plays a more strategic role across the full journey through deeper integration with BYBORRE’s marketing stack.
New product
experience and
revenue stream
The introduction of a textile configurator and shop transformed the website into an interactive experience, enabling users to customize and purchase textiles directly.
Scalability,
flexibility,
and control
Moving to in-house development and a headless CMS setup made strategic design and feature iterations faster, more cost-efficient, and better aligned with evolving business needs.
(collaborators) Luisina Salce ∙ Berci Varga
02
THE ELEPHANT IN THE ROOM, MILAN DESIGN WEEK
Brand Direction
Visual Design
Content Development
THE ELEPHANT IN THE ROOM, MILAN DESIGN WEEK
Brand Direction
Visual Design
Content Development
(2023)
In line with BYBORRE’s mission to create more conscious creators, the exhibition ‘The Elephant In The Room’ at Milan Design Week 2023 explored the complexities and untold stories of the textile industry. Held at the historic Castello Sforzesco, it showcased the various steps involved in the textile design– and production process while presenting BYBORRE’s vision for positive change.
As the driving force behind the exhibition’s narrative and experience, I led the development of all storytelling elements and visual identity, ensuring the final outcome remained true to BYBORRE’s brand and objectives. I guided external designers and agencies through briefs, while also taking a hands-on approach to co-create key design elements.
This exhibition was pivotal as BYBORRE expands into sectors like interior and architecture, reinforcing BYBORRE’s role as a leader in textile innovation and responsible creation.
WINS
Vitra, Apple, Kartell, Herman Miller, BMW, Hyundai
Key brands that visited the showcase, expanding BYBORRE’s reach into new markets.
Dezeen,
Highsnobiety,
Techunter
Earned media coverage from prominent design and culture outlets, further amplifiying brand visibility.
Designers,
suppliers,
partners
By centering supply chain collaborators, the showcase reinforced BYBORRE’s community-driven brand and its role as a thought leader.
